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Headlines, Not Cheaplines or Borelines

About This Course

It's time to stop boring your readers or serving them sophomoric puns in headlines. Your stories and readers deserve better. You need to slather on the SEO (for humans, not robots) and swirl in a sliver of sophisticated creativity — all while being a headline factory. How can you do it all? This session will cover research on successful headlines from the reader's perspective and how to figure out what stories to invest time in.

What Will I Learn

  • How to write headlines for SEO (and human beings)
  • The best new and old practices for writing headlines
  • What it takes to make a successful headline

Anyone who writes headlines for news stories, news releases, blogs and other content.

Course Staff

Course Staff Image #1

Teresa Schmedding

Teresa Schmedding is the managing editor for Rotary International and former director of digital operations for the Daily Herald Media Group, which has won numerous headline contest awards. She is the president of ACES: The Society for Editing. She organized the national Plagiarism Summit in 2013 and the Leadership Summit of journalism organizations in 2014.

Training Partner

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members' alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

This webinar is $11.95 for members of ACES: The Society for Editing. Watch your member email to get details about the discount.

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