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Getting to the Point: Editing for Structure and Focus

About This Course

Audiences have myriad places to find news and information. Readers don't have the time or patience to wade through confusing content.

You may already be familiar with how to edit for style, punctuation and grammar, but not editing for clarity and structure.

Just as the structural design of a building keeps it from collapsing, a well-organized structure gives readers a framework for understanding content. Writers and editors will learn from this webinar how to evaluate and edit content so it makes sense to readers.



What Will I Learn?

  • How to assess whether the content you're writing or editing is clear.
  • How to find the focus of your content.
  • How to edit with the audience in mind.
  • Why the delivery platform might make a difference in how your content is organized.

Who Should Take this Course?

Editors in journalism, academic settings, corporate communications or public relations, writers

Course Instructor

Sue Burzynski Bullard

Sue Burzynski Bullard

Sue Burzynski Bullard teaches editing, reporting and multimedia classes. She joined the University of Nebraska-Lincoln faculty in August 2008 after a year as a visiting editor-in-residence at Michigan State University.

Before heading to the classroom, Sue held a variety of editing positions during 21 years at The Detroit News, including three years as managing editor. In that role, she was responsible for the day-to-day operation of the newsroom. She supervised nearly 300 journalists and helped to integrate print and online newsrooms. Before The News, she worked as a reporter and editor at newspapers in Saratoga Springs, N.Y., Lansing and Port Huron, Mich.

Training Partner

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members' alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.

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