Skip to main content

Break Through the Noise: SEO and Online Content Sharing for PR and Marketing

About This Course

In a world of flooded news feeds and search engine results pages, it may seem like your organization's content isn't seeing the light of day. But rest assured: Catching eyes isn't all about clickbait headlines and viral videos.

Search engine optimization is complex, but it doesn't have to be overwhelming. In this webinar, you'll learn SEO basics and practical tips to distribute online content, both on-site and through brand advocates and influencers.

What Will I Learn?

  • How to implement SEO basics
  • How to understand your audience
  • How to balance SEO with style and ethics
  • How to distribute content online
  • How to research and measure success

Who Should Take This Course?

Public relations and communications professionals, marketing coordinators, content marketers and online journalists.

Course Instructor

Krista Vogel

Krista Vogel

Krista Vogel is a digital marketing professional located in Lincoln, Nebraska. She earned a journalism degree from the University of Nebraska-Lincoln and began her career balancing an editorial internship with freelance editing gigs. Soon after, she joined social media marketing startup Hurrdat, which has grown over the past six years to offer integrated digital campaigns and video storytelling to local, regional, and national clients.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.