Who Should Take This Course?
Print, online and broadcast journalists (including reporters, producers, editors, copy editors, designers, photojournalists, bloggers and social media users) working on varied beats, journalism students, educators, and general public. Anyone who is interested in being more effective on social media, in eblasts or in web publishing or wants to understand conversations about analytics and how to interpret them.
Jill Nicholson trains journalists around the would on turning metrics into action. But before that, she was a long-time Chartbeat user -- curating a local news site in Westchester, NY. After starting her career as a page designer and copy editor for The Journal News, Jill moved to the digital desk of lohud.com in 2011. Over three years, she helped to transform loud into a innovative breaking news organization by building digital curation strategies and driving cultural change through metrics (and a lot of nagging).
Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.
Benjamin Mullin is the digital media and advertising reporter at The Wall Street Journal. Before moving to WSJ Mullin worked as the managing editor at Poynter.org. In that capacity, he managed the best-read media blogs in the United States in addition to his work as a reporter, editor and audience development manager. He started at Poynter as a Google Journalism fellow in 2014; before that, he was a contributor to USA TODAY college, the editor in chief of his college newspaper and an intern at a variety of newspapers throughout Northern California.
John Schlander is managing editor at thepennyhoarder.com, recently named by Inc. Magazine as the 32nd fast-growing company in the nation. He started there in August 2016 after 32 years at the Tampa Bay Times, where he was digital general manager. He is also adjunct faculty at the Poynter Institute.
He is the instructor for two online seminars: Using Analytics to Drive Your Mission and Web Headlines and SEO Essentials.
Ryan Kellet focuses on growing Washington Post online audiences both broadly and deeply primarily via social media and search. Washingtonpost.com now has over 70 million unique visitors a month, putting it in the top five newspapers by digital traffic and top 50 digital media property in the United States, according to comScore.