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Building Strong, Profitable Relationships with Digital Audiences

About This Course

Publishers and journalists' ability to connect directly with readers has never been greater, given the digital revolution. Yet news companies are just beginning to harness the rich, raw power of that publisher/reader readership.

Media analyst Ken Doctor outlines relationship Newsonomics, the why and how of using analytics to both revolutionize our understanding of the business and our community connections.

What Will I Learn?

  • How and why to focus on your best, most loyal readers
  • Why analytics is moving to the center of our businesses (and why we should welcome this)
  • How to compete in the face of the Google/Facebook duopoly
  • How to plan for your news site as more than a one-size-fits-all product

Who Should Take this Course?

Decision-makers, on the business and editorial sides of the business.

Course Instructor

Ken Doctor

Ken Doctor

Ken Doctor is an analyst with a ringside seat at the greatest story ever told about the global news media industry. Fully employing more than 35 years of experience across a wide range of media, he’s become a go-to speaker, press source and consultant for legacy and emerging press around the world, talking about emerging Newsonomics.

He writes regularly on the business of media change for Harvard's Nieman Journalism Lab and for Capital New York. He also contributes to CNN Money and Politico.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.