About This Course
Traditional media organizations face challenges to their traditional revenue models and their very survival. Innovative industry leaders are fighting back. They are building their media businesses by creating new digital revenue streams that use digital-only sales strategies, paid content models and e-commerce. This course gives you the chance to learn best practices from the leaders and innovators.
This self-directed course offers innovative ideas that can bring new streams of revenue to your operations. It presents practical approaches for using business-model dashboards, empowering legacy channels, using alternative paid-content strategies, building direct and long-tail channels and developing adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models.
Online media organizations need to think beyond content to survive. This course will give you the tools and knowledge to get started.
What Will I Learn
- To identify key digital-only sales strategies
- How to build a successful digital agency
- What sales strategies, paid content models and e-commerce can offer your media organization
- What it means to develop adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models
Who should take this course
Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses.
Clark Gilbert is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. The Deseret News is Utah's longest running business and one of the nation's fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It manages the commercial web properties of the Deseret Media Companies: DeseretNews.com, KSL.com, DeseretBook.com, MormonTimes.com and LDSChurchNews.com
Frequently Asked Questions
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See our list of supported browsers for the most up-to-date information.