About This Course
Traditional media organizations face challenges to their revenue models and their very survival, but innovative industry leaders are fighting back. They are building their media businesses by creating new digital revenue streams that use digital-only sales strategies. They are leveraging paid content models and e-commerce. They are tapping new market segments.
This self-directed course gives you the chance to learn best practices from the leaders and innovators. Here, you'll find innovative ideas that can bring new streams of revenue to your operations. The course presents practical approaches for using business-model dashboards, empowering legacy channels, using alternative paid-content strategies, building direct and long-tail channels and developing adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models.
Online media organizations need to think beyond content to survive. This course will give you the tools and knowledge to get started.
What Will I Learn?
- To identify key digital-only sales strategies
- How to build a successful digital agency
- What sales strategies, paid content models and e-commerce can offer your media organization
- What it means to develop adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models
Who Should Take This Course?
Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses.
Clark Gilbert is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. The Deseret News is Utah's longest running business and one of the nation's fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It manages the commercial web properties of the Deseret Media Companies: DeseretNews.com, KSL.com, DeseretBook.com, MormonTimes.com and LDSChurchNews.com.
American Press Institute
The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment, sustaining a free press in the public interest. That mission continues today.
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