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How to Be a Coach, Not a Fixer

About This Course

It's every busy editor's dilemma: How do you meet your responsibilities for producing high-quality journalism and focus on developing your staff at the same time? Led by Poynter's Butch Ward, this session helps you build individual relationships designed to help each member of your staff reach her or his full potential.

What Will I Learn?

  • How you can become a coach who collaborates with staff to set them on a course for improvement
  • How motivation really works and how you can help staff bring new enthusiasm to their work.
  • Why some people fight you during change initiatives, and what you can do about it.
  • How to use feedback to teach, encourage and reinforce the values and standards you expect of your staff.
  • How you can inspire your staff with optimism, even in the most challenging of times.

Who Should Take this Course?

Any digital, broadcast or print manager who has responsibility for generating content and for supervising the staff that produces it.

Course Instructor

Butch Ward

Butch Ward

Butch Ward is senior faculty and former managing director at The Poynter Institute, where he teaches leadership, editing, reporting and writing. During his 27-year career as a journalist at The Philadelphia Inquirer and Baltimore News-American, Butch held a variety of newsroom positions, including managing editor at both newspapers.

Frequently Asked Questions

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See our list of supported browsers for the most up-to-date information.