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Connecting as a Columnist: Your Voices, Your Choices

About This Course

When readers turn to their favorite columnists, it's for more than just the subject matter of that day's piece, or even the columnist's overall beat. Successful columnists connect with their readers by offering not just the tale, but the "teller," a person with a distinctive style.

The voice a columnist chooses to use is a key part of making that connection. So what goes into making your voice your voice? What are some of the writing and editing decisions you face when you want to put a personal stamp on your writing? For that matter, how can you vary that voice to handle different subjects, or appeal to different audiences, or produce different reader reactions? (That's allowed, you know. It might even be essential!)

Join columnist, Emmy-winning TV commentator and writing coach Rick Horowitz for a lively Webinar on identifying and fortifying — and even tweaking — your writer's voice. You'll come away with lots of valuable tips that you can apply right away, and plenty of helpful strategies to add to your writer's toolbox.

What Will I Learn?

  • How to choose your audience, your purpose and your "identity" whenever you write
  • How to use the rhythm and structure of sentences to build your voice
  • How to make smart choices among words that claim to be synonyms
  • How to decide when it's OK to "mix" voices
  • How to enlist punctuation marks as a vital tool, and "Word Fonts" as your secret weapon

Who Should Take this Course?

  • Anyone who opines online, over the air, or in print
  • Anyone who writes with a personal bent about lifestyle or policy or specialty matters (e.g., reviews, critiques, how-to, advice, etc.)
  • Anyone who wants his or her publication's "institutional" voice to sound less like a robot and more like a human being
  • Columnists, editorial writers, speechwriters, ghostwriters...

Course Instructor

Rick Horowitz

Rick Horowitz

Rick Horowitz is founder and Wordsmith in Chief of Prime Prose, LLC, offering writing/editing/coaching/training assistance to journalists and other writers coast to coast. A popular writing coach and workshop presenter, he's worked with everyone from newbies to Pulitzer winners. Rick has won two National Headliners Award for his syndicated column and two regional Emmys for his TV commentaries. He's a regular contributor to The Huffington Post and other opinion sites.