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Narrative Storytelling in a Corporate World

About This Course

Digital and social media platforms have made the internet the world's largest water cooler. Our brand image is no longer what we tell people; it's what they tell one another. News releases, advertising and snappy slogans have given way to "engagement" and "brand narrative" in corporate communications.

This webinar explores how companies can respond to the higher stakes in corporate communications with compelling narrative storytelling.

What Will I Learn:

  • The elements of narrative storytelling
  • How to get started
  • What makes good stories
  • How to tell good stories
  • Lessons from legacy media
  • How to train your staff

Who Should Take this Course:

Corporate communications managers and employees, freelancers who write or edit news releases or marketing content, and anyone who is interested in using storytelling in nontraditional ways.

Course Instructor:

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.