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The Fundamentals of Digital Advertising Sales

About This Course

In today's newsroom, a strong digital advertising strategy is necessary to support quality journalism.

Digital advertising is also an important part of the ecosystem that allows communities and businesses to grow together. Businesses provide income for news organizations, who provide not only news but also connections to businesses that serve the community. News organizations must be strategic about their powerful digital platform in order to work symbiotically with businesses and the community.

By the end of this webinar, you will have a deeper understanding of the value of digital advertising to the reader, advertiser, newsroom and communities you serve. You will also walk away with a formatted worksheet to connect the dots between audience growth and revenue.

There is a small glitch at the 15:30 mark in the replay. If you're watching, hang tight for a few seconds. It will fix itself!

What Will I Learn:

  • The role advertising plays as part of an overall content strategy.
  • How to develop strategies to grow audience in specific ways to support business objectives.
  • An understanding of various digital advertising options and pricing models, their pros and cons.
  • How customers measure success from digital advertising.

Who Should Take this Course:

Anyone who wants to broaden their understanding of how digital advertising can support content strategy, audience growth and revenue to fuel the newsroom.

Course Instructor:

Tina Dyakon

Tina Dyakon

Tina Dyakon is Poynter's ad director and leads the effort to bring relevant and meaningful advertising content to Poynter's digital audience. Her previous work highlights an extensive digital sales and product development background.