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Strategies for Paywalls and Digital Revenue

About This Course

Learn successful ideas from industry experts and innovators about monetizing digital content.

This self-directed course will discuss how to effectively use marketing segmentation studies, audience engagement metrics and news consumption to ultimately determine pricing strategies. Learn to identify and employ the building blocks for a successful digital revenue strategy and gain an understanding of key elements of marketing optimization and innovation of digital products.

This course discusses lessons learned from successful digital subscription models, such as those used by The New York Times, Gannett newspapers and Atlantic Digital.

Who Should Take This Course?

Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to generate new revenue from their digital content and products.

Course Instructor

Tim Griggs

Tim Griggs

Tim Griggs is executive director of cross-platform monetization for The New York Times, a role that includes responsibility for the company's digital subscription business, as well as e-mail, e-commerce and advertising products.

Griggs began his career as a journalist and has held a variety of newsroom leadership positions, most recently as executive editor for the Star-News in Wilmington, N.C. He's also been a managing editor, news editor, design director, copy editor and reporter.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.