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The Nuts and Bolts of Setting a Digital Strategy

About This Course

Drafting your short-term and long-term digital strategies can seem so daunting that you don't know where to begin. Where does the editorial strategy fit in? What about technology? Revenue? What are the appropriate goals and metrics? What are the resources -- personnel and budget -- that are needed? What new whizbang tools should you invest in?

In this Webinar, you will learn how to marry the journalism to the business, know your audience and make the most of your resources.

What Will I Learn:

  • How to set appropriate goals and KPIs for your long-term and short-term digital strategy
  • How to plan so editorial, technical and business components don't get lost or minimized
  • How to monetize your best work and make sure it gets seen
  • How to use A/B testing, metrics and intuition to build a loyal base
  • How to get buy-in on your vision and rally a cross-functional team around that vision

Who Should Take this Course:

New to mid-level editors, producers and product managers interested in long-term planning and developing successful strategies.

Course Instructor:

Megan Chan

Megan Chan

Megan H. Chan is director of digital operations at The Washington Post. Previously, she was director of digital products at POLITICO, where she focuses on digital development for the Web and mobile. She oversees the social media and election results teams as well. Previously, she was the online Washington editor at USA TODAY. She has also worked for The Wall Street Journal Europe in Brussels, Newsday and the Star-Tribune. Megan graduated from the University of Southern California with a bachelor's degree in print journalism and a minor in East Asian Studies. She also holds master's degrees from the Columbia University School of Journalism, with a specialty in arts and culture.