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Eyetracking Photojournalism

About This Course

In an age where images are instantaneous and easily shared around the world, what characteristics make a photograph worth publishing? This major new study on photojournalism gives insight into how people perceive the quality of journalistic photographs — from those taken by seasoned professionals to amateur cellphone images that capture everyday life.

With significant implications for storytellers, journalists and publishing organizations, this research combines Eyetrack testing with extensive interviews asking people their thoughts on storytelling, quality, what makes an image memorable and worth sharing.

What Will I Learn?

  • What draws the eye to in a news photograph, how long people spend on photographs and captions, if there are significant differences between age and gender
  • How people describe the quality of a photograph and what that means to the way they perceive its importance and credibility
  • How people in the study discerned the differences between professional photojournalism and user-generated content
  • What participants in the study said made a photograph memorable and shareable
  • How this ground-breaking study was conducted

Who Should Take this Course?

Photojournalists, designers, editors, producers and anyone who publishes images on any platform.

Course Instructor

Sara Quinn

Sara Quinn

A design and journalism consultant, Sara Quinn holds the R.M. Seaton Chair for Professional Journalism at Kansas State University. Immediate Past President of the Society for News Design. She taught at The Poynter Institute for more than a decade. Her eyetracking research for Poynter and other organizations on newspaper, tablet and online reading habits helps journalists determine the best forms for storytelling.

Sara spent nearly 20 years working in newspaper newsrooms, including the Sarasota Herald-Tribune in Florida and her hometown newspaper, The Wichita Eagle in Kansas. She teaches in-house workshops for newsrooms and universities around the world, has edited and designed magazines, websites, books and newspapers. She has a B.A. from Wichita State University and a master’s in illustration from Syracuse University. She received Ball State's Anthony Majeri Award for Leadership and Innovation in 2013. Follow @saraquinn.

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