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How to Make Feedback a Powerful Tool

About This Course

When coaching writers, feedback can be a useful tool.

In this video, Butch Ward, senior faculty at Poynter Institute, discusses how feedback can help your writers produce better content and the best ways to approach feedback.

This Seminar Snapshot contains edited video highlights from the Coaching Great Journalism (and Journalists) workshop for Gannett on Feb. 23-25, 2015.

What Will I Learn?

  • How to give effective feedback
  • How to use feedback to improve your work
  • How to deliver feedback in a way that it is received well and can be acted upon
  • Different ways of giving feedback and making it a habit

Course Instructor

Butch Ward

Butch Ward

Butch Ward is senior faculty and former managing director at The Poynter Institute, where he teaches leadership, editing, reporting and writing. During his 27-year career as a journalist at The Philadelphia Inquirer and Baltimore News-American, Butch held a variety of newsroom positions, including managing editor at both newspapers.

Before joining Poynter, he spent three years being covered by journalists as spokesperson for Independence Blue Cross, the largest health insurer in Southeastern Pennsylvania. He leads seminars in leadership, editing and writing, and has taught for the Committee of Concerned Journalists and for APME NewsTrain. During the 2008 presidential campaign, Butch helped journalists explore more effective ways to cover national elections for their local audiences. You can follow him on Twitter at @butchward.

Butch and his wife, Donna, who helps run a library for 250 kindergarten students, live in Wallingford, Pa. They have two children: Coley, who lives with his wife, Suz, and daughter Cassidy, in Newton, MA. Caitlin is a registered nurse.

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