Skip to main content

The 5 Cs of Strategy: Choice, Clarity, Culture, Collaboration and Communication

About This Course

In this video, Butch Ward, senior faculty at Poynter Institute, discusses five things to consider when creating a strategy for your content.

This Seminar Snapshot contains edited video highlights from the Poynter/Gannett Content Strategy Workshop workshop for Gannett on March 17-18, 2015.


This course is for anyone interested in strategy and collaboration.

Course Instructor

Butch Ward

Butch Ward

Butch Ward is senior faculty and former managing director at The Poynter Institute, where he teaches leadership, editing, reporting and writing. During his 27-year career as a journalist at The Philadelphia Inquirer and Baltimore News-American, Butch held a variety of newsroom positions, including managing editor at both newspapers.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.