Skip to main content

Diving Deep into Google Trends

About This Course

A step-by-step guide on using Google Trends, a tool that gives you insights into what people are searching for on Google.

Learn how to connect the dots between what happens in the real world and how people search for information online. You'll learn how to help your content connect with your audience, and you'll learn how to gain new insight into your audience.


What Will I Learn:

  • What is Google Trends
  • How it can help to connect people to the information produced
  • Better understand your audience
  • Improve your search

Who Should Take this Course:

Reporters, editors, producers and anyone who wants more insight into ways to reach their audience.

Course Instructor

Course Staff Image #1

LaToya Drake

LaToya Drake is a spokesperson and media/marketing manager at Google. She is a tech industry insider who provides television and radio commentary on news, social media and pop culture trends across the Web. She has appeared on a wide range of national and local programs including The TODAY Show, CBS Early Show, CNBC, CNN American Morning, HLN, FOX News, ABC News and Good Day New York. She previously worked with Waggener Edstrom as an account manager for Microsoft, managing national broadcast, consumer product launches and marketing integrations for Windows, Windows Phone and Surface. Prior to Waggener Edstrom she worked as a communications strategist and on-air spokesperson at AOL. She managed PR for brands including the Huffington Post, MapQuest and

LaToya is also an adjunct at NYU where she teaches PR 2.0: Using Social Media Channels to Engage Customers and their Communities. She earned her MA in Communication, Culture and Technology from Georgetown University and her BS in Communications and Political Science from Florida State University.