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Growing Audience and Growing Business: API Training

About This Course

The world might be getting smaller, but the amount of information available never stops growing. How can you capture a larger share of a digital audience and keep people coming back? Even better, how can you get them to share your content on their social networks?

TThis course reveals some key strategies for developing, maintaining and growing your digital audience. It all starts with knowing who your target audience is and what they are passionate about.

Students of this course will soon be on their way to a more profitable digital business!

What I Will Learn

  • How to get members of your audience to want to share your conent on their social networks
  • Why it's necessary to have both cupcakes and vegetables among your content
  • Why audience segmentation is a good thing — and how to make it work to your advantage
  • How to use market research to grow your audience

Who Should Take This Course

Audience analysts, advertising, digital revenue and digital product development professionals and digital content and business managers who want to develop audience strategies that work.

Course Staff

Rachel Davis Mersey

Rachel Davis Mersey

Rachel Davis Mersey is an assistant professor at Northwestern University's Medill School of Journalism. She uses quantitative and qualitative research strategies to examine jounralism in light of the changing media environment. Her aim is to improve the practice of journalism in a manner that enhances publications' relationships with their audiences by understanding their identities. Her classes have worked with Chicago-based clients such as Crain's Chicago Business, WGN and the Chicago Reader. She is also a member of the school's innovation projects resousrce board, which focuses on guiding multiplatform development ventures.

Nathan Gwilliam

Nathan Gwilliam

Nathan Gwilliam is the director of strategic verticals and social strategy for Deseret Digital Media. He is responsible for planning, developing, marketing and managing a network of strategic vertical sites focused on mission-oriented and values-based topics. Gwilliam is also responsible for the company-wide social strategy across all products.

American Press Institute

Training Partner

American Press Institute

The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment — sustaining a free press in the public interest. That mission continues today.

This $30 course is free thanks to the support of the American Press Institute.

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  1. Course Number

  2. Classes Start

  3. Estimated Effort

    3 to 4 hours