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Interviewing: The Art of the Two-Way Conversation

About This Course

An interview can be a complete story, if you know the Art of the Two-Way Interview.

Interviews — "two ways" as they are known in the broadcast business — are increasingly a part of the news media landscape. From newscasts to podcasts, two-ways are becoming an essential storytelling tool. They're active. They're revealing. They're quick. But, too often they, are stiff, forced and boring.

Step up your game by learning the art of the planned conversation — the Art of the Two-Way.

What Will I Learn?

  • How to plan to be spontaneous
  • How to listen and write on your feet
  • How to 'perform' an interview
  • How to be interviewed yourself

Who Should Take this Course:

Anyone who wants to conduct more natural interviews in less time and that require less editing — including newspaper reporters, bloggers, podcasters, radio anchors and reporters, TV anchors and reporters. This Webinar is also good for journalists who find themselves being interviewed from time to time.

Course Instructor

Craig Kopp

Craig Kopp

Craig Kopp is general manager of WMNF-88.5 FM in Tampa Bay area. Craig has been a broadcaster and writer for over 40 years, with experience in radio, TV and print. Just since 1986, Craig figures he has conducted 10,000 interviews. During his days as a TV film critic and feature writer, he sometime did twelve 5 minute interviews a day. That's where he began to hone his ideas on getting the most out of one of the reporter's most important tools — the interview.

Craig also worked as the afternoon anchor, host of "All Things Considered" and feature interviewer for public radio station WUSF in Tampa.

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