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LinkedIn for Journalists and Educators

About This Course

LinkedIn has hundreds of millions of registered users. These users and this platform can be much more than a professional networking social media tool if you know how to make the most of it.

This Webinar shows how to mine LinkedIn for sources and story ideas, promote your own stories, increase your professional visibility, and conduct advanced searches on companies, groups and more.

You'll also learn how to use the alumni tool and unified search functions.

What Will I Learn?

  • Find potential sources through Advanced People Search
  • Break stories and learn about trends through unified search functions
  • Strengthen your professional brand by improving your profile
  • Promote your work and content by publishing and engaging on LinkedIn

Who Should Take this Course?

Writers, bloggers, editors, researchers, educators, and any type of journalist.

Course Instructor

Yumi Wilson

Yumi Wilson

Yumi Wilson is a corporate communications manager at LinkedIn and a tenured professor of Journalism at San Francisco State University. As a trainer and evangelist for LinkedIn, Wilson trains corporate communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. She runs the LinkedIn for Journalists group, which has grown from 16,000 to 62,000+ members during her tenure.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.