About This Course
Livestreaming, once restricted to TV stations with expensive satellite trucks, is now affordable, accessible and relatively easy to produce. In a pinch, all you need is a reporter with a smartphone to go live on most any website. And for a more professional look, a consumer-grade video camera and about $300 in additional equipment is all you need for an HD stream. Whether you're covering breaking news in the field or planned live events like press conferences or town hall meetings, livestreaming is a great way to add video and boost user engagement on your site and social channels.
Both on the technology side and the reporting side, there are best practices for everyone who will wield a cellphone and broadcast directly to a site. This Webinar will show you how to go from no livestream to an easy livestream on your site, or help you strengthen your site's livestreaming capabilities if you have started to experiment.