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How to Edit Marketing Materials with Savvy and Sense

About This Course

Editing marketing communications is different from editing other types of text. You must apply your knowledge of grammar and style. But you must also take brand voice, audience and messaging goals into account. How do you strike the right balance?

You’ll learn five critical questions to ask before editing any marketing material. You’ll also learn to develop a sophisticated editorial hand that ensures accuracy while maintaining your brand's voice.

Resources

Editing Marketing with Savvy and Sense.pdf

What Will I Learn?

  • How to clarify the level of edit required: from surface to substantive
  • How to understand your audience and how your edits might change as a result
  • How to embrace brand standards, tone and voice and let them guide your editing
  • Learn to love the layers of style — or lack of style — you need to apply
  • Master the publications workflow — and compare the different levels of effort you must bring to each phase of production.

Who Should Take this Course?

Anyone who wants to successfully edit corporate communications, marketing materials, PR materials, ad copy or content offers. This webinar is for editors who just dip their toes in marketing — and editors who dream of working in an ad agency, PR firm or marketing communications department, in either a corporate or nonprofit setting.

Course Instructor

Sam Enslen

Sam Enslen

Samantha Enslen runs Dragonfly Editorial. She has more than 20 years of experience editing marketing material of all sorts, and she's edited for ad agencies, web developers, universities, corporate communications departments, and more. Sam is on the executive board of the American Copy Editors Society, and she is the managing editor of ACES' quarterly journal, Tracking Changes.

Training Partner

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members' alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.

  1. Course Number

    newsu_marketing_materials_16
  2. Classes Start

  3. Estimated Effort

    1:15
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