About This Course
More people are accessing news on mobile than ever before, opening an opportunity for news organizations that want to explore new ways to attract audiences and meet changing information needs. In order to develop effective ways to engage audiences on mobile however, news organizations must better understand user behavior and trends. A recent study produced by Knight Foundation in collaboration with Nielsen highlights the increasing importance of mobile for news providers' with nearly nine in ten people using mobile to access news' and the growing role of social media in leading people to that news.
What Will I Learn:
- How to recognize emerging trends in the mobile news arena, based on the findings in the report and practical experiences.
- How other organizations use audience engagement and mobile strategy development.
- Why it's important to understand user how different audiences use mobile news.
Shazna Nessa is the Knight Foundation Director of Journalism. She joined Knight Foundation in September 2014. Nessa has more than 15 years of journalism experience with beginnings in Internet technology and interactive design. Previously she was a deputy managing editor at the Associated Press in New York, where she supervised editorial products and innovation. She was also part of the team that launched the website of the monthly business magazine Conde Nast Portfolio, and was later a consultant with the organization's product group.
Luz Gomez is the Knight Foundation Director for Learning and Impact. She joined Knight Foundation in May 2015. Previously, Gomez worked in the microfinance and small business sector for over 14 years. Prior to joining the Knight team, she primarily worked as a researcher and consultant with the Aspen Institute's Economic Opportunities Program, where she conducted research on best practice and innovation in the U.S. microenterprise field. She is author or co-author of several studies related to scale, financial capability and small business job quality.
Sasha Koren is the editor of the Guardian US Mobile Innovation Lab. In that role she shares leadership, along with Sarah Schmalbach, of a multidisciplinary team within the Guardian's New York newsroom that is dedicated to finding new and better ways to deliver news and tell stories in mobile-specific formats. The lab was founded in the fall of 2015 with the purpose of testing and learning about how to best deliver news to readers with new patterns of consuming information. Prior to joining The Guardian US, Sasha spent over a decade as a digitally focused editor at The New York Times.
Schmalbach is Senior Product Manager for the Guardian US Mobile Innovation Lab, a multidisciplinary team dedicated to finding new and better ways to deliver news on small screens. With the generous funding from Knight Foundation, the lab will spend two years testing innovative news formats for mobile, and share its data and insights with the industry. Sarah's connection to news began at NYU in the early 2000's while studying journalism.
The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.
The foundation, headquartered in Miami, was established in 1950. It has always been independent of the Knight brothers’ media enterprise that later became Knight-Ridder. Knight-Ridder was sold to The McClatchy Company in 2006.
Knight Foundation's signature work is its Journalism Program. Since 1950, the foundation has invested nearly $400 million with 1,000 partners to advance quality journalism and freedom of expression worldwide. Today, the program focuses on leading journalism excellence into the digital age. Journalism initiatives include training and education; news and newsroom diversity; digital media and news in the public interest; and press freedom and freedom of information.
Poynter's News University is funded by a grant from the Knight Foundation.
This $30 course is free thanks to the generous support of the John S. and James L. Knight Foundation.