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Content and Context: How to Create Native Advertising Content Without Feeling Icky

About This Course

Native advertising can resonate with readers, create new revenue streams and help advertisers leverage storytelling. But context is vital for quality branded content.

In this webinar repaly, you will get an overview of native advertising that puts buzzwords into context, and walk through a four-step method for creating effective and high-quality branded content.

What Will I Learn?

  • The best practices for native advertising
  • How native advertising comes to life
  • How to use a four-step process for creating quality branded content
  • Best-in-class brand journalism examples

Who Should Take this Course?

Journalists, editors and creators in media organizations as well as freelancers curious about branded content as an extra income stream who want to understand the opportunities available.

Course Instructor

Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the "Grit & Grace" feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel

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