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Build and Monetize Reader Relationships with A Digital Tools Tutorial

About this Course

Making good decisions in your newsrooms, decisions about all aspects of your organization, requires that you understand your audience. Knowing why someone comes to your site can help influence story selection, Web development and even help you identify new opportunities for generating revenue. Getting to know your audience starts with asking questions about them. provides digital publishers with clear audience insights to answer questions about how readers are responding to content.

See more tools at Poynter's home for digital tools: Try This! — Tools for Journalism.

What Will I Learn?

  • Four questions you should be asking about your audience
  • How to create a workflow that helps all various departments use the same data differently
  • How to start conversations with your team to help them get comfortable with data
  • A demo on how to answer those questions using’s new analytics dashboard

Who Should Take This Course?

Editors, reporters, developers, data-analysts, social media editors, marketers, executives and anyone producing content for the Web.

Course Instructor

Clare Carr

Clare Carr

Clare tells's story to the world. She spent five years on the publishing side as the Director of Marketing and Online Operations at Greentech Media. Previous to that, she did digital marketing and business development at, the precursor to Groupon, and Venus Zine. Originally from Ohio, she graduated from the University of Virginia with a degree in Environmental Sciences.


The Knight Foundation

The Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner

American Press Institute

American Press Institute

The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment, sustaining a free press in the public interest. That mission continues today.

This $30 course is free thanks to the generous support of the John S. and James L. Knight Foundation.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.