Lorie Briggs is a communications and marketing officer for the University of South Florida, working specifically for the USF Muma College of Business as the director of communications and external relations. Her job responsibilities are varied and include media relations, marketing, special events, social media, public relations, and other communications functions.
Prior to joining USF in 2006, Briggs worked at Big Brothers Big Sisters of Tampa Bay for 14 years, eventually serving as vice president for community relations. She was responsible for volunteer recruitment, media relations, crisis communications, marketing, and public relations functions.
Her work with Big Brothers Big Sisters began before she was ever on the payroll. Briggs, who held increasingly responsible communications positions with United Way for nearly six years in the late 1980s, began volunteering with Big Brothers Big Sisters after her United Way job introduced her to the agency. She began serving as a Big Sister in 1988 and has since been paired as a mentor five times, the longest match lasting nine years and the most recent match concluding in 2011.
Briggs is a two-time graduate from the USF School of Mass Communications. She earned a Bachelor of Arts in Advertising in 1988. In 2013, she earned a Master of Arts in Media Studies. She serves as an adjunct instructor for the school, teaching an undergraduate-level Intro to Public Relations Writing course.