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Say No To Clickbait: How To Make (Good) Shareable Content

About This Course

With more people than ever getting their news from places like Facebook and Twitter and yes, even places like Instagram, social networks are key to reaching audiences and getting your best work seen. But what are those users looking for and how do we meet their needs?

We’ll discuss why you should aim for shares instead of clicks, identify simple ways to make content more shareable, and discover ways you can reach new audiences through social media. We’ll also explore how to measure success and produce work you’re proud to share, too.

Join the Twitter conversation for this Webinar with #sharegoodwork.

What Will I Learn?

  • What kind of content is most shareable
  • What elements stories need to perform well on social media
  • How to measure success on social media
  • How to use that data to inform and improve your content and its shareability

Course Instructor

Katie Hawkins-Gaar

Katie Hawkins-Gaar

Katie Hawkins-Gaar is digital innovation faculty at The Poynter Institute, where she geeks out about newsrooms testing out new and exciting ideas. Before joining Poynter, she was the editor for CNN iReport, the network’s global participatory news community. A leading expert in user-generated content, Hawkins-Gaar was responsible for the site’s editorial and social strategy, setting verification standards and leading an editorial team of producers based in Atlanta and London. You can reach her most anywhere at @katiehawk.

Frequently Asked Questions

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See our list of supported browsers for the most up-to-date information.