About This Course
Snapchat is a mobile app that allows you to take photos and videos, add text, emoji and drawings and then set them to vanish in seconds. It can also be a way to build a narrative by combining these elements using Snapchat Stories. The New York Times' Nick Bilton described himself as "borderline obsessed" with Snapchat Stories, saying that the social network gives the user a "real" snapshot of a moment or a person, rather than a carefully selected or edited view available on other social networks. The majority of Snapchat users are between 13 and 25, so there's tremendous value for newsrooms in this blink-and-you-miss-it messaging.
Let's start with the basics: what Snapchat is, how to use it and how to create a Snapchat Story. From there, let's talk Snapchat strategy: what kind of place will Snapchat occupy in your newsroom? What makes a project a Snapchat project as opposed to an Instagram, Tumblr or other social media project? What makes a Snapchat Story successful, and how do you replicate that success in new and interesting ways that translate back to boost your newsroom and engage with your audience in a different way? And why do you sink time into something that vanishes?
We'll parse the ins and outs of bringing Snapchat into a newsroom, including examining opportunities for user-generated content and further reporting on the medium.