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How News Organizations Can Make The Most Of Snapchat

About This Course

Snapchat is a mobile app that allows you to take photos and videos, add text, emoji and drawings and then set them to vanish in seconds. It can also be a way to build a narrative by combining these elements using Snapchat Stories. The New York Times' Nick Bilton described himself as "borderline obsessed" with Snapchat Stories, saying that the social network gives the user a "real" snapshot of a moment or a person, rather than a carefully selected or edited view available on other social networks. The majority of Snapchat users are between 13 and 25, so there's tremendous value for newsrooms in this blink-and-you-miss-it messaging.

Let's start with the basics: what Snapchat is, how to use it and how to create a Snapchat Story. From there, let's talk Snapchat strategy: what kind of place will Snapchat occupy in your newsroom? What makes a project a Snapchat project as opposed to an Instagram, Tumblr or other social media project? What makes a Snapchat Story successful, and how do you replicate that success in new and interesting ways that translate back to boost your newsroom and engage with your audience in a different way? And why do you sink time into something that vanishes?

We'll parse the ins and outs of bringing Snapchat into a newsroom, including examining opportunities for user-generated content and further reporting on the medium.

What Will I Learn?

  • How to use Snapchat (and create a Snapchat Story)
  • How to build an audience on Snapchat (and measure its growth/worth/what does it all mean anyway?)
  • How to talk to your newsroom about Snapchat
  • How to use Snapchat for citizen journalism projects
  • How to use Snapchat for reporting/original content that will live off Snapchat

Who Should Take this Course?

Community managers, digital editors, social media pros and reporters who want to experiment with social storytelling on a platform of the people

Course Instructor

Julia Carpenter

Julia Carpenter

Julia Carpenter is a digital audience producer at The Washington Post, where she pilots strategy for Tumblr and Snapchat and works with user-generated content in the national and politics sections. She's on the social medias (all of them) at juliaccarpenter.

Frequently Asked Questions

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