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How to Write Sharper Social Headlines

About This Course

Journalists fill social media platforms daily with fresh stories. Getting your quality storytelling to break through the noise is more difficult by the day.

The path to better social promotion involves diverse strategies and newsroom-wide collaboration. But the first step is to write sharper headlines that resonate with audiences on social media.

This webinar will show you how to enhance your headlines by getting to know your audience, understanding data, encouraging newsroom participation and experimenting. Learn how to write better social headlines that will pop on feeds — and bring more readers to your stories.

What Will I Learn?

  • Quick tips and tricks on how to improve headlines
  • What works best for different platforms
  • How to leverage analytics to inform your headline writing
  • What to avoid when writing social headlines
  • How to incentivize editors and reporters to submit social language when filing

Who Should Take this Course?

Journalists who want to change their current social approach so that they’re proactively thinking about packaging for platforms and writing headlines that will engage readers.

Course Instructor

Trevor Eischen

Trevor Eischen

Trevor Eischen is the social media editor at POLITICO. He’s a graduate of the Missouri School of Journalism and lives in Washington, D.C.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.