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Beyond the Byline: A Journalist's Guide to Personal Branding

About This Course

New tools, technology, and social networks have changed the way journalists do their jobs in recent years. This has put them in direct contact with their readers, giving them a unique opportunity to build a personal brand that amplifies their current role and builds a reputation that can extend beyond it.

This webinar will guide journalists through the process of defining, establishing, building and maintaining their personal brand online, and offer actionable takeaways to start that process the same day.

What Will I Learn?

  • Learn a process for defining your personal brand
  • Receive tips for creating a consistent online presence
  • Get advice on how to be "on brand" with what you share online
  • Understand tools available to help with the branding process
  • Leave with actionable next steps to begin building your personal brand

Who Should Take This Course?

Freelance or full-time journalists, writers, photographers and other creators who want to build a personal brand that amplifies their current role and builds the basis for a strong reputation and lasting career.

Course Instructor

Melanie Deziel

Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the "Grit & Grace" feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.