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Building Trust on Facebook

About This Course

How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.

This $30 webinar is free thanks to the support of the McCormick Foundation.

What Will I Learn

  • How to tell the story of your work’s credibility and value
  • How to find the sweet spot with prompting conversation
  • How to write for social in a way that encourages engagement
  • How to encourage your users to share your content (without seeming spammy)

Who Should Take This Course

Reporters, editors, producers, bloggers and others who engage with their audience on social media.

Course Instructor

Joy Mayer

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.


Robert R. McCormick Foundation

Robert R. McCormick Foundation

The Robert R. McCormick Foundation is a nonprofit organization committed to fostering communities of educated, informed and engaged citizens. Through philanthropic programs, Cantigny Park and museums, the foundation helps develop citizen leaders and works to make life better in our communities. The foundation was established as a charitable trust in 1955, upon the death of Col. Robert R. McCormick, the longtime editor and publisher of the Chicago Tribune. The foundation is one of the nation's largest foundations, with more than $1 billion in assets.

Training Partner

The Donald W. Reynolds Journalism Institute (RJI)

The Donald W. Reynolds Journalism Institute (RJI)

The Donald W. Reynolds Journalism Institute engages media professionals, scholars and other citizens in programs aimed at strengthening journalism in the service of democracy. RJI generates and tests new techniques and new thinking that promise to improve journalism.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.