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Tweet This, Not That: How to Write and Edit for Social Media

About This Course

Hold up — you can't just copy and paste that tweet to your Facebook post! A tweet on any other platform most definitely does not smell as sweet.

Different audiences live on the various social media platforms, and their expectations for types of content, tone and information can be wildly different. What works for one social media platform often won't work on another, but it's not always easy to figure out what the differences are or when to let go of traditional editing rules.

Learn how to write and edit engaging posts for audiences across different social media platforms by understanding their purposes, identifying your audience and adapting your language and tone for the platform.

What Will I Learn?

  • How to identify the tone and purpose of each social media platform, with a focus on Facebook, Twitter and Instagram
  • How to use analytics to learn about your different audiences
  • What kinds of posts work best for various social media platforms
  • How to write engaging posts for social media
  • Tips on how to edit what matters most in the often high-pressure, quick-moving social media world

Course Instructor

Alysha Love

Alysha Love

Alysha Love is multi-platform editor for CNN Politics and a board member of the American Copy Editors Society. She lives in Washington, D.C., and is a graduate of the Missouri School of Journalism.

Training Partner

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Frequently Asked Questions

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See our list of supported browsers for the most up-to-date information.