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Mining Trending Topics: How to Use Social Media to Tell Stories Your Audience Cares About

About This Course

"Everyone is talking about it on social media." Are they? Who is everyone? And what are "they" saying?

Social media platforms can be treasure troves of information on what's trending (and what isn't) and how it's being discussed by your audience.

Once you know what your audience cares about, you can build powerful connections and tell stories that matter to them.

This webinar shows how to use social media to find story ideas, report on what's trending on the local and national level, and connect more deeply with your audience. As a bonus, you'll have the tools to make your social strategy stronger.


What Will I Learn:

  • How to find and report on relevant trends
  • How to use advanced search functions on social to find important information
  • How to answer the question "What are people saying about that?"
  • How to use trending analysis to make your social strategy stronger

Who Should Take this Course:

Reporters, editors, assignment editors, segment producers, social media managers and anyone looking to strengthen their social news gathering chops and strengthen audience engagement.

Course Instructor

Anna Gonzalez

Anna Gonzalez was named CNBC’s Social Media Director in March 2015. She is responsible for leading CNBC’s social media team and helping the entire organization generate creative social content that engages it’s large and growing multi-platform audience.

With ten years of experience in the news, Gonzalez uniquely possesses a mix of social media expertise and editorial strategy along with a real passion for innovative storytelling. Prior to CNBC, she was the Social Media Manager at CNN. There, she and her team produced news for a variety of social platforms - including CNN’s Snapchat Discover efforts - and drove initiatives to engage with social audiences, increase traffic and promote on-air programming.

Anna started her career doing digital roles for News 8 in Austin and at the CBS affiliate in Dallas. Anna holds a BA in Corporate Communications and Public Affairs from Southern Methodist University.