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The Power of Word Choice

About This Course

In a world full of rapid social changes, it can be hard to know the right words to use when writing about sensitive topics like race, gender, LGBTQ, religion, mental health, etc. How do you determine which pronoun to identify someone by? Should you use "undocumented worker" and "illegal immigrant" in stories? Which words are ok to use when talking about race? Though there aren't necessarily right and wrong answers to everything, there are resources out there to guide you when deciding which words you use. Sensitivity to the nuances of language is the key to ensuring you get your messages out accurately and effectively. This webinar shows how to navigate word choice when writing about sensitive topics and how to find resources to help you.



What Will I Learn:

  • Why you should care
  • How to recognize problem words and terminology
  • How to develop concrete strategies for your organization
  • How to identify resources for help

Who Should Take this Course:

Journalists of all kinds and anyone who deals with community messaging.

Course Instructor

Brady Jones

Brady is the visiting assistant professor of print design at the University of Missouri School of Journalism. He is also the print editor at the Columbia MIssourian and a secretary of the American Copy Editors Society. He was formerly the front, local and features page designer at the Omaha World-Herald.

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members' alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

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