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Sharing the Facts: How a Hidden Code Can Boost Your Fact-Checks

About This Course

Thanks to's ClaimReview markup code, search engines like Google and Bing can easily identify and highlight fact-checking content. Fact-checkers who use this markup in their work appear on a special display in Google search results and Google News, as well as the ability to participate in future fact-checking apps being developed at Duke.

This webinar gives an overview of how the markup works and how you can start using it on your website. You will also get guidance on which method of implementation will likely work best for your organization.

In addition, the webinar show how to make the most of ClaimReview — drawn from the experiences of early adopters such as PolitiFact and See the best practices that will help you avoid being ignored or penalized by search engines.

What Will I Learn:

  • What ClaimReview is and how fact-checkers can use it to reach larger audiences
  • How to implement ClaimReview on your website, using one of three available methods
  • How ClaimReview is being used for innovative projects like fact-checking apps for the Amazon Echo and Google Home
  • Best practices to ensure fact-checks are being displayed in the best possible way in search results
  • Common ClaimReview mistakes and how to avoid them

Who Should Take this Course:

This webinar for journalists and developers at news organizations who currently fact-check claims by politicians or other public figures, no matter the topic area. It is also useful for organizations that are considering doing fact-checking.

Course Instructor:

Bill Adair

Bill Adair

Bill Adair is the Knight Professor of the Practice of Journalism and Public Policy at Duke University. He is the creator of PolitiFact and the co-founder of Poynter's International Fact-Checking Network. He is the director of the Share the Facts project and the new Duke Tech & Check Cooperative, a center of research into automated fact-checking.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.