About This Course
Thanks to schema.org's ClaimReview markup code, search engines like Google and Bing can easily identify and highlight fact-checking content. Fact-checkers who use this markup in their work appear on a special display in Google search results and Google News, as well as the ability to participate in future fact-checking apps being developed at Duke.
This webinar gives an overview of how the markup works and how you can start using it on your website. You will also get guidance on which method of implementation will likely work best for your organization.
In addition, the webinar show how to make the most of ClaimReview — drawn from the experiences of early adopters such as PolitiFact and FactCheck.org. See the best practices that will help you avoid being ignored or penalized by search engines.