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Innovation 2017: The Cutting Edge in Finding New Digital Audience and Revenue

About This Course

Exclusive takeaways for innovators from Poynter’s November tour of leading news organizations. We will look both at specific content and business initiatives that hold the most promise and how to spur and manage continuous experimentation within your organization.

The webinar focuses on the trends and best practices that emerged in the year 2017.

What Will I Learn?

  • What’s hot – VR/360, voice ("What’s today’s local news, Alexa?") and more.
  • The next chapter for reader revenue, digital marketing services and other new revenue streams.
  • Getting innovative about innovation – borrowing from Arianna, the Atlantic and Adobe.
  • Making peace with Facebook, Google and other frenemy platform companies.

Who Should Take this Course:

Editors and other newsroom leaders, advertising or business side staff members, and anyone trying to make sense of the current media climate. This webinar is for media business leaders planning for 2017 as well as editorial executives who are looking for perspective on how they can help with a turnaround.

Course Instructor

Rick Edmonds

Rick Edmonds

Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last 15 years. His commentary on the industry appears regularly on He also was co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report 2004 through 2014. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.