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Measuring Online Impact with Chartbeat: A Digital Tools Tutorial

About This Course

Journalists want to spend time thinking about sources and stories, not metrics. But there's so much data available to newsrooms, there's no reason not to be informed about who is engaging with your work, when, and to what degree.

Chartbeat's mission is to bring quality stories front and center using easily digestible data.

In this Webinar, you'll learn to use Chartbeat's unique audience metrics to help you understand not only what your most popular stories are, but what stories your audience is actually spending time with. Learn how to build and track your loyal, returning audience using dashboards, data visualizations, browser overlays and historical daily and weekly reports.

See more tools at Poynter's home for digital tools: Try This! — Tools for Journalism.

What Will I Learn?

  • How Chartbeat works and what data you can access
  • How to use Chartbeat to see which stories your audience spends time with
  • Tools for building a loyal, returning audience
  • Techniques for using data to bring editors, writers, and analytics teams together How data is transforming news culture

Who Should Take This Course?

Reporters, editors, bloggers, managers and anyone who wants to learn how to make the most out of their website's data and increase audience and engagement.


Printable PDF of today's presentation

Course Instructor

Nik Nadolski

Nik Nadolski

One half newsroom-consultant, one half support engineer. Nik Nadolski helps editorial and audience development teams understand best practices in the digital media industry, along with best practices for using Chartbeat for their specific roles and organizations. Using intimate knowledge about clients, their sites, and the industry, Nik is a liaison to Chartbeat’s Product and Development teams relaying issues and new ideas.


The Knight Foundation

The Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner

American Press Institute

American Press Institute

The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment, sustaining a free press in the public interest. That mission continues today.

This $30 course is free thanks to the generous support of the John S. and James L. Knight Foundation.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.