Skip to main content

Entrepreneurial Journalism: Running the Business

About This Course

A growing number of journalists are starting up their own ventures and partnering with others to operate small media businesses. It's easy to search Google for factual information about all sorts of business topics, but harder for busy journalists to find coherent guidance around the basic issues involved in running a journalism business. This course will be a valuable, lasting resource for those starting up and running such businesses in coming years.

What Will I Learn?

  • Business metrics, terminology and frameworks
  • Business structures and legal considerations
  • Existing examples of best practices in successful small journalism businesses

Who Should Take This Course?

Journalists who:

  • are considering a new business idea
  • have recently started producing content for what they hope will grow into a business
  • would like at some point in the future to start a successful small journalism business
  • would like to better understand the day-to-day considerations that affect journalism startups, regardless of whether they plan to dive into the world of journalism business

This course is part of a series of Poynter NewsU courses on Entrepreneurial Journalism. The other courses in this series are:

  • Becoming an Entrepreneurial Journalist: From Idea to Implementation
  • Entrepreneurial Journalism: Revenue & Marketing
  • Innovation at Work: Helping New Ideas Succeed
  • Understanding Audiences and Their Behavior

Course Instructor

Jeremy Caplan

Jeremy Caplan is director of education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Graduate School of Journalism, where he also teaches interactive and entrepreneurial journalism. He also is a Ford Fellow in Entrepreneurial Journalism at THe Poynter Institute and the author of a course at Poynter's NewsU, Entrepreneurial Journalism: Running the Business.


Ford Foundation

Ford Foundation

The Ford Foundation is on the front lines of social change around the world, working with visionary leaders and organizations to change social structures and institutions — so that everyone has the opportunity to achieve their full potential and have a voice in decisions that affect them.

Established in 1936, with gifts and bequests by Edsel and Henry Ford, the foundation is an independent, nonprofit, nongovernmental organization, with its own board, and is entirely separate from the Ford Motor Company.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.

  1. Course Number

  2. Classes Start

  3. Estimated Effort

    3 to 4 hours