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Growing a Nonprofit News Site: Strategies for Revenue and Engagement

About This Course

Local and nonprofit news organizations are helping to fill a void in state and local reporting left by cutbacks from legacy media organizations. However, developing sustainable business models continues to be a challenge for many of these organizations.

A recent report produced by Knight Foundation tracking the sustainability of nonprofit news organizations highlights new methods for outlets looking to engage audiences and grow their revenue streams. The report is the third in a series of studies tracking the progress of nonprofit news organizations released by Knight Foundation since 2011.


Knight Non-Profit News Report - Covering non-profit news sites
Engaged Journalism by Jake Batsell

What Will I Learn:

This Webinar provides' important information for news organizations and foundations, including:

  • An exploration of emerging trends in nonprofit news arena in the last five years.
  • A look at replicable practices in audience engagement, revenue growth, and organizational development from the most successful news outlets.
  • Insights into the future sustainability of nonprofit news organizations.

Who Should Take this Course:

News organizations, journalists, foundation staff, anyone interested in the future sustainability of local and nonprofit news.

Course Instructors:

Jonathan Sotsky

Jonathan Sotsky is Director of Strategy and Assessment at the John S. and James L. Knight Foundation. Sotsky manages grant evaluation projects and learning initiatives across the foundation, applying insights drawn from programmatic impact to support ongoing foundation strategy.

Previously, Sotsky worked as a consultant at Mission Measurement, a social sector strategy and impact measurement firm. In this capacity, he worked with several Fortune 500 clients and national foundations to promote data-driven strategies for managing their philanthropic investments and also led education engagements focused on analyzing the impact of national charter school networks. Before that, Sotsky was a financial management consultant in the media and communications practice at IBM, where he analyzed business processes and strengthened financial reporting practices.

Sotsky serves on the board of directors for Media Impact Funders. He is also a member of the Grantmakers for Effective Organizations Working Committee of national funders advancing evaluation practices for place-based initiatives. Sotsky has presented emerging trends for assessing community engagement and developing foundation measurement approaches at conferences for organizations including the American Evaluation Association and the Council on Foundations.

Marie Gilot

Marie Gilot is Program Officer for Journalism at the John S. and James L. Knight Foundation. She joined Knight in September 2012. She makes grants to institutions such as newsrooms, journalists' organizations, and journalism schools.

Gilot is experienced in both journalism and nonprofit management. Most recently, she was the publisher of Newspaper Tree, a nonprofit journalism project in El Paso, Texas. She also worked as the director of nonprofit legal services provider Las Americas Immigrant Advocacy Center, and as the policy director for a community organizing group, the Border Network for Human Rights, both in El Paso.

Before venturing into the nonprofit sector, Marie was a reporter for the El Paso Times, a daily newspaper on the U.S.-Mexico border where, for nine years, she covered Juarez, Mexico, immigration and cross-border manufacturing, among other topics. She also has worked as a news assistant for the Wall Street Journal. Webinar Planning Worksheet

Training Partner:

Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

The foundation, headquartered in Miami, was established in 1950. It has always been independent of the Knight brothers’ media enterprise that later became Knight-Ridder. Knight-Ridder was sold to The McClatchy Company in 2006.

Knight Foundation's signature work is its Journalism Program. Since 1950, the foundation has invested nearly $400 million with 1,000 partners to advance quality journalism and freedom of expression worldwide. Today, the program focuses on leading journalism excellence into the digital age. Journalism initiatives include training and education; news and newsroom diversity; digital media and news in the public interest; and press freedom and freedom of information.