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Write with Voice and Tone

About This Course

Memorable writing has a strong voice and appropriate tone. Whether you are writing Twitter updates, a blog or a long narrative, you want to hit the right chord when it comes to tone and voice. This will distinguish your writing from others and connect with your audience.

What Will I Learn?

  • How to identify voice in other writing and develop your own
  • When to use your own voice and when to adapt the voice of others
  • How to avoid an inappropriate or contrived voice
  • How to modify your voice, making it louder or softer

Who Should Take This Course?

Writers looking to develop their own writing style.

Course Instructor

Kelly McBride

Kelly McBride

Kelly McBride is the vice president for academic programs at The Poynter Institute. She is a writer, teacher and one of the country's leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002 and is editor, along with Tom Rosenstiel of the American Press Institute, of The New Ethics of Journalism : Principles for the 21st Century. You can learn more about the project at Truth and Trust in Media The New Ethics of Journalism. Her other work involves Poynter’s Sense-Making Project, a Ford Foundation project examining the transformation of journalism from a profession of a few to a civic obligation of many, the effects of technology on democracy, and the media habits of the millennial generation. She conducts workshops in newsrooms and at journalism conventions across the country. Twice she has traveled to South Africa to lead advanced reporting and writing seminars geared toward reporters working in a young democracy. You can follow her on Twitter at @kellymcb.

Before coming to Poynter, Kelly worked as a reporter for 15 years, spending most of that time at The Spokesman-Review newspaper in Spokane, Wash. She covered crime and courts for six years and faith and ethics for eight years. She gained national attention for a package of stories on gay Christians in 2001 and a series on the consequences of infertility treatments in 2000 as well as several stories on the clergy scandals of the Catholic Church. Kelly has a bachelor's degree from the University of Missouri School of Journalism and master's in religious studies from Gonzaga University.

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