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Engage Audiences with Interactive Video with Verse: A Digital Tools Tutorial

About This Course

Every video producer feels the pressure of wanting to include great storytelling detail, but worrying that a long run time will scare away viewers (or annoy managers). Verse interactive video tools help to solve this dilemma.

Give viewers the option to navigate to sidebars like interactive Q&As for valuable interview extras that didn’t fit the main story. If you have beautiful additional drone shots or time lapses, add a multimedia slideshow. Or break the mold and offer your audience a non-linear story using the Pathfinder tool. It helps viewers find their own path through stories, resulting in higher engagement and happier viewers.

Verse also recently added 360 video/4k capability. Use it to immerse viewers in your location as a main feature or sidebar. You can add links to other videos, web links or additional 360s in several different ways.

All of the tools are simple to use, individually or combined into a project. Once you hit the publish button, your project is embeddable — no web developers required. And you can try out Verse for free.

This training event is supported by Google News Lab and in partnership with the American Press Institute and The Poynter Institute, funded by the John S. and James L. Knight Foundation.

Learn more about journalism tools with Try This! — Tools for Journalism on

What Will I Learn?

  • How interactive video can increase view times and user engagement
  • Each tool Verse offers and pro tips for using them best
  • How to build a story in Verse's easy-to-use content management system
  • How to serialize and share interactive stories for best viewership

Who Should Take this Course?

This webinar will help anyone from producers to managers find new ways to engage their audience, increase creativity and use more of the footage collected in the field.


Google News Lab

Google News Lab

The Google News Lab collaborates with journalists and entrepreneurs to build the future of media with Google.

Google's mission is to organize the world's information and make it useful and accessible to everyone. Quality journalism is critical to that mission, providing accurate information to people on important issues when it matters the most.

Over the past decade, technological changes & and the shift to digital & have presented significant challenges to the underlying models that allow news organizations to produce quality journalism.

Knight Foundation

Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner

American Press Institute

American Press Institute

The American Press Institute conducts research and training, convenes thought leaders and creates tools to help chart a path for journalism in the 21st century. The organization was founded in 1946 with the mission to help the news industry fulfill the purpose of the First Amendment – sustaining a free press in the public interest. That mission continues today.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.